PM Tech — Generator Solutions

PM Tech – Increasing Organic Visibility for Generator Solutions

A strategic blend of content optimization, technical SEO, and user-experience improvements helped PM Tech move from low visibility to top positions for high-intent commercial keywords.

+47% New Users

in 30 days

+40% Organic Clicks

in 28 days

Top 3 Keyword Rankings

SEO Performance

The Challenge

Identifying the Core Issues Affecting Visibility and Performance

Project Background

PM Technologies provides generator solutions and emergency backup systems for residential and commercial environments.

Business Objective

Increase organic traffic, improve commercial keyword rankings, and generate qualified leads.

Challenges

Our Strategy

A three-pillar SEO framework aligned with user intent and Google’s ranking systems.

Content Types

Result: Keywords like “Megger testing in Michigan, "Generator maintenance technologies "” reached top SERP positions.

Content Format

Result: "Industrial Transfer Switch” The keyword is successfully ranked in the 2ND position on Google SERP and is classified as a commercial keyword.

Content Angle

Result:The service is ranking for the commercial keyword "Generator Emissions Testing"

Improving Content Structure for Higher Visibility

To boost relevance and search performance, we refined PM Tech’s content with clearer messaging, stronger visuals, optimized keyword targeting, and updated timestamps—making every page more engaging and SEO-friendly.

What's the result after SEO?

Measurable Growth Achieved Through Strategic SEO Implementation

8th Position In SERP

10th Position In SERP

2nd Position In SERP

7th Position In SERP

User Experience Optimization

Google’s Page Experience update increases the importance of loading speed, security, usability, and overall user experience.

Observation

As per GTmetrix, the web performance is quite good. As shown in the attached screenshot, the performance score is 95%, the structure score is 83%, the LCP score is 1.3s, and the CLS score is 0.

Observation

The website is responsive and mobile friendly.

Observation

The website has a proper header navigation bar, and the crawl depth is under 3 clicks to the all-destination page, which ensures easy access and seamless navigation for users to find their desired destinations quickly.

Technical SEO Enhancements

Streamlined Code and Performance Enhancements for Better Rankings

Reduced JavaScript

Minimized JavaScript to improve loading efficiency.

images & embeds

Loaded visuals only when needed to boost speed.

server response

Improved server performance for faster page delivery.

next-gen formats

Compressed images and applied next-gen formats for lighter pages.

Fixed layout shifts

Added proper dimensions to prevent layout shifts.

Removed unused CSS

Minimized JavaScript to improve loading efficiency.

SO WHAT HAPPENED TO THE CAMPAIGN AFTERWARDS?

Measuring the Impact and Progress Observed After the SEO Enhancements

GCS Improvement after implement strategy: ( 28 Days )

GA Improvement after implement strategy: (30 Days) (User Acquisition)

Backlinks Analysis

Importance: These are all individual external links to your site, which represent the second most important ranking factor in Google.

Referring Domain Analysis

Importance: This includes all unique external domains that are linking to your website.

Referring Domain Analysis

Importance: This score provides information about all the individual IPs used around the world to link to your site

Last 3 Months' Rank Progress

Tracking Keyword Performance Growth Across the Last Three Months

READY TO GROW YOUR BUSINESS?

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